![]() ![]() Pierre Gasly and Daniil Kvyat are both retained, and while it is expected that Honda will take another step forward, so too Kvyat and Gasly must continue to perform. The name change is another key milestone in the global rollout strategy of Red Bull's fashion brand, which, again according to the blurb, fuses fashion and function and will now embrace the Formula 1 world of innovation. Toro Rosso started out as a very small team and over the years became an established player, giving many of its stars their start in the sport. "After 15 years, the time has come therefore to bid a fond farewell to Scuderia Toro Rosso and welcome in its place Scuderia AlphaTauri which will share its predecessor's vision, skill and passion for the sport.ĪlphaTauri is challenging the status-quo, just like a Formula 1 car, which in turn, with its advanced technologies and sculpted aerodynamics, is itself a thing of beauty the beauty of speed. "It blends considered design and premium materials with textile innovations," claims the press release. In 2020, on February 14, St Valentine's Day and the day of the unveiling of its latest contender, Scuderia Toro Rosso, formerly Minardi, becomes Scuderia AlphaTauri.ĪlphaTauri is the stand-alone fashion brand founded by Red Bull, which, according to the publicity blurb, "is establishing a new way in the clothing industry that intersects fashion and function.
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